The holidays are a busy time for everyone, and that includes your social media team. If you don't have a plan in place for how you're going to approach the holiday season on social media, now is the time to create one. Here are a few tips to get you started.
1. Decide which holidays you want to focus on.
You don't have to post about every single holiday that exists, but you should choose the ones that are most relevant to your brand. For example, if you're a retailer, you'll probably want to focus on Black Friday, Cyber Monday, and Christmas. However, if you're a B2B company, you might want to focus on industry-specific holidays like Small Business Saturday or Giving Tuesday.
2. Create content in advance.
The holiday season is hectic enough without having to worry about creating social media content on the fly. So take some time in advance to create content for the holidays. This could include things like blog posts, images, infographics, video content, or even just festive quotes. By having this content ready ahead of time, you'll be able to easily post it as needed and free up your team's time so they can focus on other tasks.
3. Make use of holiday-specific hashtags.
Hashtags are a great way to get your content seen by more people, and there are plenty of holiday-specific hashtags that you can use to promote your content. For example, some popular Christmas hashtags include #ChristmasEve, #ChristmasDay, and #BoxingDay. By using these hashtags, you'll be able to reach people who are specifically searching for holiday-related content.
4. Run social media contests or giveaways.
People love free stuff, so running a contest or giveaway is a great way to boost engagement and reach during the holiday season. You could give away products or services related to your business, or even just gift cards from popular retailers. Just make sure to promote your contest or giveaway across all of your social media channels and include relevant hashtags so people can easily find it.
The holidays are fast approaching, which means it's time to start thinking about your social media strategy. By following these tips, you can create a plan that will help you make the most of the holiday season on social media and boost your reach and engagement levels at the same time.
