You’ve probably heard that video is a powerful marketing tool. And it’s true! Video can help you promote your brand, increase awareness, and drive conversions. But if you’re new to video marketing, the idea of creating a video can be daunting. Where do you start?
Don’t worry, we’re here to help. In this blog post, we’ll give you an overview of video content and how to get started with creating your own videos.
Why Use Video?
Video is one of the most versatile and effective marketing tools out there. Here are a few reasons why you should consider using video in your marketing mix:
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Video is engaging. People are more likely to watch a video than read a blog post or article.
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Video is shareable. If people like your video, they’re likely to share it with their friends and followers.
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Video is memorable. A well-produced video will stick in viewers’ minds long after they’ve finished watching.
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Video builds trust. A face-to-face video allows viewers to get to know, like, and trust you and your brand.
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Video drives results. Including a video on your landing page can increase conversion rates by 80%.
Types of Videos You Can Create
Now that you know why you should be using video, let’s take a look at some of the different types of videos you can create:
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Product videos: These videos showcase your product in action and highlight its key features and benefits.
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How-to videos: These videos walk viewers through a specific process or show them how to use your product.
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Brand videos: These videos introduce viewers to your brand and tell your brand story.
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Explainer videos: These videos explain complex concepts in simple terms.
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Testimonial videos: These videos feature customers talking about their experience with your product or service.
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Animated videos: These videos use animation and graphics to tell a story or explain a concept.
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Live action videos: These are traditional “talking head” style videos featuring real people talking on camera.
Now that you know what types of videos you can create, it’s time to start planning your video content! Check out our blog post on How to Get Started with Video Content Marketing for everything you need to get started.
