When it comes to building an effective inbound marketing strategy, there are two types of contacts you need to know: marketing and non-marketing contacts. These two types of contacts play a crucial role in your overall marketing campaign. Understanding the differences between the two can help you tailor your marketing strategy to deliver the best results. In this blog post, we’ll dive deeper into the differences between marketing and non-marketing contacts in HubSpot and why it matters to your business.
Marketing Contacts
Marketing contacts are those who have specifically opted into your marketing campaigns. They’ve signed up to receive your newsletters, participate in your webinars, and are interested in your company’s products or services. They are engaged and responsive to your marketing messages, making them highly valuable to your business.
When creating an inbound marketing campaign, marketing contacts should be your primary focus. These contacts are your target audience, and they are more likely to convert into customers. You should provide them with relevant, helpful content that focuses on their needs and interests. By nurturing these contacts, you’ll build a stronger relationship with them, increasing the likelihood of them becoming a customer.
Non-Marketing Contacts
Non-marketing contacts, on the other hand, are those who have not yet engaged with your marketing campaigns. These contacts might have signed up for a free trial, filled out a form on your website, or attended an event. However, they have not given consent to receive your marketing messages.
Non-marketing contacts are not as responsive as marketing contacts and are not as likely to convert into customers. Therefore, your efforts to engage with non-marketing contacts should be more focused on building trust and educating them about your company and its products or services. By providing them with helpful and informative content, you can move them down the sales funnel and turn them into marketing contacts.
The Importance of Segmenting Your Contacts
Segmenting your contacts is crucial to building an effective inbound marketing campaign. By segmenting your contacts into marketing and non-marketing, you can tailor your messages to each group. This ensures that you’re delivering the right message at the right time to the right person.
Segmenting your contacts also helps you to define your buyer persona. By understanding your audience’s interests, pain points, and needs, you can create content that resonates with them. This helps you to attract the right audience and increase your chances of converting them into a customer.
How HubSpot Can Help You Segment Your Contacts
HubSpot offers a powerful tool that allows you to segment your contacts. With HubSpot’s Marketing Hub, you can create custom lists based on a variety of criteria, such as page views, form submissions, and email interactions. This allows you to create targeted email campaigns that are relevant to your audience’s interests.
HubSpot also provides detailed insights into your contacts’ behavior and interests. This helps you to create more personalized content that resonates with them. By providing your audience with relevant and helpful content, you can build trust with them and increase the likelihood of them becoming a customer.
In conclusion, understanding the difference between marketing and non-marketing contacts in HubSpot is crucial to building an effective inbound marketing campaign. By focusing on your marketing contacts and providing them with relevant, helpful content, you can increase your chances of converting them into a customer. Meanwhile, building trust with your non-marketing contacts is equally important to move them closer to becoming marketing contacts. With HubSpot’s powerful tool, you can segment your contacts and deliver targeted messages that resonate with your audience. By doing so, you’ll attract and retain more customers and grow your business.
