But if you're like most people, the thought of creating a video probably seems daunting. After all, where do you even start? The good news is that you don't need to be a professional filmmaker to create high-quality videos that will engage and convert your audience. In this blog post, we'll give you a crash course in getting started with video content marketing.
Planning Your Video Content Strategy
The first step in creating successful video content is to develop a clear strategy. What is the purpose of your video? Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you've answered this question, you can start planning the rest of your video around it.
For example, if you're looking to increase brand awareness, you might want to create a series of short, informative videos that introduce viewers to your product or service. On the other hand, if you're trying to drive traffic to your website, you might want to create a series of evergreen tutorials that show viewers how to use your product or service.
Creating Engaging Video Content
Once you've developed a clear strategy for your video content, it's time to start creating! When it comes to actually filming your video, there are a few things you should keep in mind:
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Keep it short and sweet: Viewers have short attention spans, so it's important to get straight to the point. The general rule of thumb is that your videos should be no longer than 2 minutes.
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Be authentic: Viewers can spot inauthenticity from a mile away, so it's important to be genuine in your videos. After all, people buy from people—not faceless corporations.
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Invest in quality equipment: Although you don't need top-of-the-line equipment to create high-quality videos, investing in some basic filmmaking equipment will definitely up your production value. A few things we recommend investing in include a tripod, lapel microphone, and ring light.
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Edit, edit, edit: Even the best videographers need help when it comes to editing their footage. If you're not confident in your editing abilities, we recommend hiring a professional editor—it will be worth the investment!
Video content is an incredibly powerful marketing tool—but only if it's done right. By following the tips laid out in this blog post, you'll be well on your way to creating engaging video content that will help achieve your business goals. And if you're still feeling overwhelmed by the prospect of creating video content, remember: that there are plenty of professionals out there who would love to help bring your vision to life, so contact Common Core Marketing today.
